Classic Honda of Midland was already a successful dealership when Executive GM Vince Ferrara saw an opportunity to build something much bigger. With the team, inventory, and leadership in place, the focus shifted to expanding beyond the dealership’s traditional market, creating new demand, and driving higher-quality traffic the store could convert profitably.
That strategy developed over time as Classic Honda and Proficy continued to learn, adjust, and identify new opportunities for growth. Vince recently joined Jason Harris on Modern Automotive Marketing to share the story behind the dealership’s climb from roughly 100 vehicles a month to a record 242, including record New, Used, and Gross, and what it took across the entire business to get there.
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