Category: Podcasts

Our CEO and co-founder, David Ramanick, and our VP of Sales, Justin Friend, were recently featured on the Healey Brothers podcast with host Jay Healey. In the episode, they walked through how Proficy Digital approaches omni-channel marketing very differently from the typical “be-everywhere-and-hope” strategy. They explained that our platform was built with AI and machine learning as the first line of code, and that we use massive volumes of website traffic data to forecast demand 90 days out and shift spend between upper-funnel and lower-funnel channels based on where shoppers actually are in their journey. The focus of the episode is on efficiency, profitability, and incremental sales/market share, not just impressions or vanity metrics. Proficy Digital is focused on tailoring strategy store-by-store and market-by-market instead of using generic playbooks.

Learn about how true omni-channel is more than just “being present” on Google and Meta. It’s about having integrated messaging across channels like search, social, video, Pinterest, and OTT; using creative that reflects the local community and the dealer’s brand; and maintaining a strong video strategy with fast turnaround on incentives and offers. Platforms like Pinterest, Instagram, and TikTok are now effectively search engines, dealers need to stop relying on gut feel and month-to-month reaction, and how our proposals use data-driven budget ranges instead of arbitrary numbers.

Dealers, do you want to reach every shopper, not just the ones willing to buy? In the first episode of Modern Automotive Marketing, we learn the importance of true omnichannel, full-funnel, modern automotive marketing in today’s modern landscape and why dealerships can no longer rely solely on Google and Facebook for sales. Host Jason Harris and Justin Friend, VP of Sales at Proficy Digital, discuss how modern buyers finish almost 90% of their research before submitting a lead. Dealers who target only bottom shoppers are fighting over the same 3% while ignoring the 97% of buyers who are still investigating, learning, and forming opinions about brands.

Justin describes how Proficy Digital employs a predictive, AI-driven model that delivers customized content across platforms like Amazon, TikTok, streaming services, and more, eliminating wasteful spending and making real-time budget adjustments. This episode highlights opportunities and issues for dealers where they can grow retention and profit. By adopting these modern, full-funnel strategies, dealers can secure an incremental market share.

For dealers looking to modernize their approach, hear this message: creative must be fast, relevant, and tailored to your audience, or you’re leaving opportunities on the table.
In this episode of Modern Automotive Marketing, host Jason Harris reconnects with guest Justin Friend of Proficy Digital to discuss why speed and relevance in creative are essential for dealership success. Join us as they break down how slow, generic creative weakens campaigns and define “creative that converts” as delivering an emotionally resonant, personalized content across every stage of the buyer’s journey.

While OEM creative can create a helpful halo effect, Jason and Justin stress that real impact comes from pairing localized, dealer-specific messaging that makes the shoppers feel heard and understood. Effective creative speaks directly to the customer’s needs, whether that’s family safety features or towing capacity; it adjusts to real-time digital signals.

Learn how Proficy Digital solves the biggest challenge of keeping pace with constantly shifting incentives and inventories by implementing an automated system capable of producing up to 20,000 videos a day in every format, allowing dealers to deploy creative, timely and effectively, rather than waiting days or weeks for traditional agencies, ensuring they’re never “out of market.”

Is your dealership’s marketing working together or working against you? In this episode of Modern Automotive Marketing, join host Jason Harris as he sits down with David and Justin Friend of Proficy Digital as they unpack the difference between fragmented marketing and a truly integrated omnichannel strategy.

Learn from David how Proficy Digital was founded to solve the inefficiencies in the vendor/agency space after his experience in two failed startups provided critical lessons. The company was built from the “first line of code” using AI, machine learning, and statistical models to be a forward-looking and predictive, focusing relentlessly on profitability (hence the spelling of “Proficy”) for dealers.

The conversation reveals that more than 90% of dealership marketing is fragmented with disconnected campaigns, multiple agencies, and misallocated budgets that chase channels instead of results. David and Justin break down how Proficy’s predictive, profit-focused approach shifts dealers away from arbitrary multi-channel checkboxes into a unified omnichannel system where every dollar works together.

In today’s automotive market, modern consumers move fast, meaning your marketing must move faster. Join host Jason Harris and guest Alex Mott from Proficy Digital in this episode of Modern Marketing as they discuss the urgent need for a forward-looking, unified omnichannel strategy to keep up with today’s time-fragmented shopper. Jason reflects on 15+ years in the automotive industry, where emotional intensity, constant learning, and nonstop adaptation are the norm. With consumers nowadays, checking TikTok, Instagram, YouTube, Amazon, and streaming apps dozens of times a day, the old “check the box” channel strategy no longer works.

Alex explains how dealerships often rely on measuring the 1-3% of shoppers who submit leads, while ignoring the 97% who do research across scattered platforms. Proficy Digital approaches the market like a soundwave, predicting cycles driven by sales trends, incentives, and holidays and uses AI to forecast movements and customer behavior.

Join us as we discuss how each digital channel functions like its own “canvas,” requiring unique content and strategy. By reallocating toward low-CPM upper funnel channels and controlling frequency, dealers can dramatically expand reach without increasing budget. The result is greater engagement, stronger conversions, and major wins across sales and fixed ops.